Search captures existing intent. Meta helps create demand.
STANDBY plans and manages Facebook and Instagram campaigns for businesses that need to reach the right audience before that audience is actively searching.
Ad spend is paid directly to Meta and is not a STANDBY Local fee.
Management begins with a three-month minimum because paid campaigns need time to produce usable data for review and adjustment.
Use the channel for the job it is built to do.
Search captures demand
Search work helps a business appear when someone is already looking for a service, comparing providers or trying to solve a defined problem.
Meta creates demand
Facebook and Instagram can introduce an offer to a defined audience, test messages and collect interest through landing pages or lead forms before a search happens.
Creative, audiences, lead forms and tracking in one accountable setup.
Creative and message
Build practical campaign creative and copy from approved business facts, offers and available brand assets.
Audiences and lead forms
Configure audience targeting and Meta lead forms around the actual service area, buyer and next step.
Tracking and review
Set up the available tracking, review lead quality with the business and adjust based on usable campaign data—not headline metrics alone.
Management is priced separately from the media budget.
Three-month minimum: paid campaigns need time to produce usable data. The minimum applies to monthly management, not the one-time campaign build by itself.
Campaign build
Creative, audiences, lead forms and tracking setup.
Ad spend is paid directly to Meta and is not a STANDBY Local fee.
Management — up to $2,500/mo ad spend
Ongoing campaign review and management. Three-month minimum.
Ad spend is paid directly to Meta and is not a STANDBY Local fee.
Management — $2,500–$7,500/mo ad spend
Ongoing campaign review and management. Three-month minimum.
Ad spend is paid directly to Meta and is not a STANDBY Local fee.
Management — above $7,500/mo ad spend
Scope is based on campaign count, creative needs and operating complexity. Three-month minimum.
Ad spend is paid directly to Meta and is not a STANDBY Local fee.
Campaign management is a testing and learning process.
STANDBY does not guarantee a specific lead volume, acquisition cost, revenue result or return on ad spend. Results depend on the offer, audience, budget, market, creative, follow-up and other factors outside the ad account.
- Use approved claims and real business facts
- Review lead quality with the business
- Keep ad spend under the client’s Meta account
- Connect leads to a clear response process
Confirm the offer, audience and follow-up before buying traffic.
Use the consultation to check fit, or request a paid Blueprint when the campaign needs deeper offer, tracking and handoff planning.