(434) 872-1893hello@standbylocal.comCharlottesville, Albemarle County & Central Virginia
Plans & Pricing

What STANDBY costs, in plain numbers.

Websites start at $3,500, local SEO at $750 a month, social content at $750 a month, and AI reception at $1,800 setup plus $450 a month. Every project gets a written scope and price before any work starts, and the first 15-minute call is always free.

Every service at a glance.

These are planning ranges. Your written scope confirms exactly what's included, any monthly costs, and what you own.

STANDBY Local pricing
ServicePriceDetails
15-minute consultationFreeBook a time
Growth & Operations BlueprintFrom $495What's in it
Website Launch$3,500–$7,500+Website builds
Website + Search Launch$5,500–$10,000+Website builds
Ongoing Search Growth (local SEO)$750–$1,500+ per monthLocal SEO
AI Reception$1,800 setup + $450/monthAI reception
Social Content$750, $1,100 or $1,500 per monthSocial content
Meta Ads$850 build + from $750/month (ad spend paid to Meta)Meta ads
Automation & Follow-UpQuoted per workflowAutomation
Link building, custom softwareCustom quoteStart with the Blueprint
Websites and local SEO

Build it once, then keep it growing.

Website Launch

$3.5K–$7.5K+

A new or rebuilt website, from planning through launch.

RECOMMENDED START

Website + Search Launch

$5.5K–$10K+

The website plus your Google profile, listings and local SEO set up together.

Ongoing Search Growth

$750–$1.5K+/mo

Monthly local SEO: profile updates, reviews, page improvements and a plain-English report.

Monthly add-ons

Add these when they solve a real problem.

AI Reception

$1,800 setup + $450/mo

Calls answered, details captured and urgent callers handed to you. Built in-house, no extra platform subscription.

See AI Reception →

Social Content

From $750/mo

Essentials $750 (8 posts) · Standard $1,100 (12 posts + monthly visit) · Plus $1,500 (16 posts + video).

See Social Content →

Meta Ads

$850 build + from $750/mo

Management is $750/mo up to $2,500 ad spend, $1,000/mo up to $7,500, custom above that. Three-month minimum. Ad spend is paid directly to Meta.

See Meta Ads →

Automation & Follow-Up

Quoted per workflow

Missed-call texts, review requests, reminders and lead follow-up, priced in writing before work starts.

See Automation →
AI Reception pricing details

$1,800 setup, then $450 a month.

Setup covers your approved answers, call flows, routing, configuration and testing. Your written proposal lists included monthly minutes and any overage rate, so you know the full monthly cost before you sign. There's no separate third-party platform subscription.

Where to start

Not sure what you need first?

Customers can't find you

Start with local SEO, or a Website + Search Launch if your site is also weak.

They find you but don't call

Start with the website. It's usually unclear, slow or hard to use on a phone.

They call and you miss it

Start with AI reception and missed-call follow-up.

Several of these at once? The Blueprint (from $495) maps it all out, and the full fee is credited toward a build you start within 30 days.

Pricing questions

Common questions.

Why are prices shown as ranges?

The number of pages and services, how much writing is needed, any integrations and how competitive your trade is all change the work. Your written quote gives one firm number.

Does the Blueprint fee count toward a build?

Yes. The full Blueprint fee is credited toward an approved project started within 30 days.

Can I start with just one service?

Yes. Most owners start with whatever is costing them the most customers right now and add more later only if it's worth it.

What does a quote include?

The pages, systems and work included, what we need from you, any monthly costs, and what happens if the scope changes. No mystery line items.

Why is Meta ad spend separate?

Your ad budget goes straight to Meta from your own account. Our fee only covers building and managing the campaigns, so you always control the budget.

Is social content part of local SEO?

No. Local SEO is about showing up in Google. Social content is a separate monthly service for Facebook and Instagram. You can have either without the other.

Free 15-minute call

Tell me what's costing you customers and I'll tell you where I'd start.

No pressure and no package push. Prefer the phone? Call (434) 872-1893.

Book a Free 15-Minute Call
How we workClear scope. Honest measurement. A real person you can call.
  • Owner-led in Charlottesville
  • Written price before work starts
  • You own your accounts
  • No guaranteed rankings