Blue Ridge Sound
Drew's DJ and event sound company. Website, local search and Facebook posting are handled the same way.
Visit blueridgesound.netOur work
Real businesses. Real sites. Nothing padded.
Two case studies: a custom automotive and marine shop on the Potomac, and Drew's own wellness center in Charlottesville. Here's what each needed, what we built, and what runs every week. Click through and see the live sites for yourself.
Case study · Website + local SEO
Ironwake Customs
Ironwake does engine swaps, custom metal fabrication, roll cages, ladder racks, marine engine repair and fiberglass work. The work is specialized and high-dollar, so customers need to understand what's possible and trust the shop before they ever pick up the phone.
The challenge
One shop, two very different kinds of customers (car and truck owners, and boat owners), spread across Virginia and Southern Maryland. A generic one-page site couldn't explain the range of work or show up for searches in each town.
What we built
- A page for every service: nine dedicated pages, from engine swaps and roll cages to marine engine repair and fiberglass, each explaining the work in plain language.
- Service-area pages: seven local pages covering King George, Dahlgren, Fredericksburg, Colonial Beach, Stafford, Spotsylvania and Charles County, MD.
- A "Plan Your Build" project planner: five quick questions that turn a rough idea into a clear project brief, with no instant quote and no pressure.
- Field Notes articles: an ongoing library of how-to and diagnosis articles that answer the questions owners actually search for.
- Common Questions page: straight answers on process, timing and what to expect.
- Search-ready structure: business schema, service-area markup and tap-to-call on every page.
At a glance
- 9 service pages
- 7 service-area pages
- 5-step project planner
- Field Notes article library
- Tap-to-call on every page
Case study · Full STANDBY system
Transcending Health
Drew's own business: massage, corrective exercise, acupuncture, SoftWave and recovery services on Rio Road. It's where every STANDBY system gets tested on real customers before it's offered to anyone else.
The challenge
Lots of services, a growing team and old pages that overlapped and competed with each other. Marketing, reviews and follow-up kept falling to the bottom of the list behind the actual work with clients.
What we built and run
- Website cleanup: overlapping pages merged into clear service hubs, with old URLs redirected so nothing broke.
- Technical SEO: fixed titles, schema and site-audit issues, and kept them fixed as the site grows.
- Google Business Profile: regular posts several times a week and a reply to every review.
- Listings: consistent details on Google, Bing Places, Apple Business Connect and Nextdoor.
- Content: a Learning Center of plain-language articles on massage, recovery and pain topics.
- Follow-up and social: a weekly email newsletter and automated social video posting.
- Online booking: one booking calendar every page points to.
At a glance
- Service pages consolidated into hubs
- Google posts every week
- Every review answered
- Listed on Google, Bing, Apple and Nextdoor
- Weekly email + social video
Also running on STANDBY
More of Drew's own businesses.
STANDBY Local
This site. Fast pages, published pricing and plain-language guides on the blog, built and maintained the way we would build yours.
Read the blogWe only share numbers we can show you, and we only feature client work with the owner's permission.
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